Toshiba won’t play the redheaded stepchild in 2005

toshiba_punchPicture this, a Sony executive walks into Toshiba corporate and he says hey, let’s play nice and resolve this whole format war thing. Somewhere between hell and no, he realizes that maybe Sony’s heavy handed tactics have finally backfired and this is going to be a real fist to cuffs.

Yeah, obviously that’s overly dramatic, but it likely holds some truth at the same time. Toshiba and NEC by this point have to be feeling pretty good about the whole “format war”. I mean think about it, Sony came to them, asked to “make nice’ies” and got told where to go. Sony doesn’t usually make it a habit of asking for squat, much less to a rival.

I suppose the other side could argue that Sony was only doing the upstanding thing by trying to save the consumer from being the victim in a messy corporate power struggle. And if you believe that I’ve got some land to sell ya. This is getting good. Maybe it’ll make a Lifetime movie of the week, before it’s all over.

Michael.G

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