Apple & Blu-ray Sittin in a tree
As of March 10, 2005, Apple has jumped on the Blu-ray gravy train. This should not be a huge shock to anyone as most major computer companies have already joined the BDA right at its conception. Blu-ray is the obvious choice for Apple because, according to Steve Jobs, “Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVD’s.”
With Blu-ray storage capacity at 50GB, instead of HD-DVD’s mere 25GB, and the up-coming release of Apple’s QuickTime software, QuickTime 7 which has been adopted for some high definition DVDs, not to mention their continuous “efforts to drive consumer adoption of HD,” it seems like Apple should have joined sooner.
Is this another nail in the coffin for HD-DVD? No, of course not. HD-DVD still has it’s share of promising backers such as major movie studios Warner Bros., Paramount, and Universal. Many experts are still sighting the movie studios has being the deciding factor in this format war. Although with the computer companies siding with Blu-ray and Hollywood siding with HD-DVD, it is very possible that both will co-exists in the market of next generation optical disc for storing High Definition movies, photos and other digital content. I mean, can’t we all just get along?
R.Hollis