Talk of “compromise” or a unified solution regarding the next generation high definition DVD format, has mostly came from Sony during the past few weeks, now Toshiba appears to send signals that hope isn’t lost in sparing the consumer a format war.

According to Reuters “The two groups are in talks to jointly develop a new standard for next-generation DVDs to give the best benefit to consumers” a Sony source said on Thursday, declining to elaborate on the details.

In addition to this bit of optimistic news “Sony and Toshiba have reached a basic agreement that a unified standard would be desirable, and they are now looking to develop a hybrid standard that takes advantage of each standard’s strengths” according to the Japanese business daily Nihon Keizai.

While this type of posturing itself isn’t new, the presence of Toshiba at the bargaining table indicates that real progress might be still be made. The new round of talks also gives evidence the two companies still have an open dialogue, even after Toshiba basically told Sony to take a hike, during the last round of “negations”.

Michael.G

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